Some say that necessity breeds innovation. That is exactly how these two young moms turned their desire to include more seafood in their families' diet into a nationwide business. When Emily and Melissa tried to meet the recommended two servings of seafood per week, they quickly realized why they never had done it before. Eating seafood regularly proved to be inconvenient. Local retail markets leave consumers with unanswered quality, source and freshness questions, and the short shelf life of "fresh" seafood makes it hard for busy families to count on seafood for dinner. So, they set out to FIXE the problem.