For Melissa, delivering fresh seafood to customers was no problem, but making it convenient to add fresh seafood to her family's dinner routine proved to be a stumbling block. For Emily, her household had ever-changing schedules at mealtime due to the nature of outside sales jobs so her meal times rarely involved seafood because it wasn't convenient to eat!
After the birth of her second child, Melissa was determined to incorporate the health benefits of seafood back into her diet again, so she asked Chris to portion, vacuum seal and freeze a few pounds of fish for her so that she could have it ready and available any night of the week. With the ability to move the portions from freezer to fridge in the morning, have them fully defrosted by her return home from work, and cooked and on the table in 20 minutes - Melissa was able to successfully feed her family the Dietary Recommendation of seafood 2x per week. The health benefits were an added bonus, as she realized that by incorporating seafood into her diet 2-3 days a week she was leaner and fitter than ever!
After years of throwing out seafood because "life happened" and it was no longer fresh, Emily and Vic had reserved their seafood cravings for restaurant date nights - until one day Melissa sent Emily home with a cooler full of fresh fish- individually packaged and frozen at the peak of freshness. Suddenly, Emily and her family started eating fish 2-3 times a week - and they were hooked.